Studio SR.ADD
Cart 0
Studio SR.ADD
Stefan Radinger Art Direction&Design

SIMBA - The run of life embodied by a lion.

Visual Identity | SIMBA | 2014

Pupils of a reform pedagogical primary school created an animated cartoon film to illustrate the run of life embodied by a lion.

The extraordinary packaging of the DVD stylizes the lion’s mane which poses as the closure of the jewel case. Each packaging is made by hand, vividly illustrated, folded with a pattern and finally cut. Samba has been awarded with the IF Design Award - Winner 2014 and was nominated for the German Design Award - 2015

Scope:
Creative Direction
Visual Identity
Packaging Design

Partner:
Photography: Liebert Michael, AUT