Studio SR.ADD
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Studio SR.ADD
Stefan Radinger Art Direction&Design

Learn - Rest - Charge - Play

Kids furniture system | TEAM 7 - Natürlich Wohnen | 2023

The elementary needs of a kid were divided into 4 areas. Learn - Rest - Charge - Play. On base of this, every element of the children's program was developed. Furthermore, particular importance was attached to the realization that children move not only in their children's room, but throughout the house.


These points were the essence for the design of the new children's program for TEAM7. The starting point was the outdated children's program from the 80s. The bed system was not only transferred to the present, but also made timeless for the future and adapted in terms of longevity. The idea of ​​the changing table has been reinterpreted and implemented as a wall module with added value. At the beginning, a space-saving changing station, it can later be transformed into a mini office. The shelves are not only for the wall, but can also be integrated modularly into the bed system.

 

Scope:
Product Design & Development
Art Direction & Set Design
AD Photo & Film

Partner:
Photography: Shantanu Starick, IRE
Video, DOP: Raspberry&Jam, GB