ALFA an established manufacturer of hardwood panels, well known for its exceptional quality, precision and innovative strength. The path to sustainable materials is irreversible, in house construction, interior design and wherever a traditional material can show its outstanding qualities, for example at the grand piano manufacturer Steinway & Sons, which has relied on ALFA quality and precision for over a decade.
Studio SR.ADD was commissioned to develop a communication concept including refine the corporate design. image film, various print medias and a website that would reflect the idea and vision of the brand. We made an image film, exists of four short videos for each step of the process. Beside that we are shooting several projects over the year, for the annually ALFA Magazin as showcase of highlights of the year.
